The Value Of Our Labor

Regardless of whether we work or not on Labor Day, the September holiday remains a significant cultural passing of the baton from summer to fall. As millions of Americans enjoy the day today free from the constraints of the time clock, we value the time with family, relaxation, great food, amazing sights we see. For those working on the clock, perhaps they value the increased business growth, exposure and opportunity. This drove me to consider the “value” we all share on this day as well as the 364 other days of the year.

According to the U.S.Department of Labor, the Labor Day holiday is “a creation of the labor movement and is dedicated to the social and economic achievements of American workers.” Labor Day is a “yearly national tribute” to the “contributions workers have made to the strength, prosperity and well-being of our country.”

As I see it, that definition means we, you and I, have contributed to the strength, prosperity and well-being of our country. Wait a minute, that sounds a lot more empowering than just a day off and a barbeque! This is because we are presented with the “impact” we provide as American workers.

We as workers and companies “do” a lot of different things. But it is the impact of what we do which matters. For the lifeguard securing the beaches and pools where we and our children swim; his or her impact is peace of mind, security and safety which means we can be free to laugh, play and enjoy the experience. What about the hotels, restaurants, parks and rental shops that serve great tasting meals, provide cool adventures and keep our smiles flowing? Their impact can mean the difference between a bad and amazing experience and set the tone for an entire vacation!

This is where Value lives. Not so much in the space where we “do” things, but where we “experience the impact” of what we and others do.

This is why I created The Value Equation the foundation for ValueMapping where we challenge the societal perception that what we do is the foundation for our true value. I passionately believe our value is our DNA, be it a company, organization or individual. It is a gift which drives an internal and external state of mind that guides direction, motivation and opportunity. Yet the current cadence of how we communicate value is based greatly on what we as individuals and companies do.

If this resonates, then perhaps we can start refocusing each day as Labor Day; an “every day holiday” where we celebrate our value and that of others as viewed through the lens of impact.

Al is the founder of ValueMapping™ and has been a passionate brand enthusiast and consultant for over two decades. Everything Al writes is designed to help others reach their potential and become wildly happy. Contact him directly via or check out


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