WE ALL SEEK OUR VALUE.
Businesses, organizations and people spend massive resources in search of how to identify and communicate their value so they can grow. So why is it so elusive?
WE ARE ASKING THE WRONG QUESTION.
“What do you do?”
It is the quintessential conversation starter which supposedly informs others of our value. We apply this to our businesses, strategies, products and services. Personally, we apply it to our job titles and personas. We define who we are by What We DO. But does anyone care What We DO? No…
OTHERS CARE ABOUT THE IMPACT OF WHAT WE DO…
So we created The ValueEquationTM – Simple math which strikes to the heart of value making it simple for anyone and any organization to identify and communicate.