VALUE EXPRESSED THROUGH IMPACT
ValueMappingTM is based on theory, science, and application by founder and Value Geneticist Al Emerick which he developed over three decades of research and insight from sales and marketing, human resources and executive leadership. This theory is simply, impact is the currency of value. Having worked in corporate, non-profit, start-up and small business arenas, Al saw that society doesn’t really care so much about what people, products and services DO…it cares what their IMPACT is. Without impact, there is no value.
As such, it is imperative to clarify value and impact deeply and sustainably. It must also be able to be communicated with authenticity from an internal perspective as well as external. Emerick originally theorized and has since applied and proven the connection between value and impact and has built an entire ecosystem of tools and resources around giving people and organizations the ability to more deeply recognize, understand and share value for greater purpose and increased growth.