Posts on Apr 2017

The One Question That Could Ignite Your Company’s Future

One question can make the difference in the direction of your company. The answer to that question can be a powerful pivot point for your value story.

The one question? What is the one word that you feel best defines your value?

The answer could describe an individual’s value, a product’s value or the entire company’s value. Sometimes the answer comes easily, and other times people really struggle with it. It is a riveting process to see.

Why do we start out with this question? It’s like the science of distillation—a refining process that collects the pure essence of a substance. The challenge to come up with one word prompts people to focus their thoughts about what makes them, their product—or their organization—special.

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