One question can make the difference in the direction of your company. The answer to that question can be a powerful pivot point for your value story.
The one question? What is the one word that you feel best defines your value?
The answer could describe an individual’s value, a product’s value or the entire company’s value. Sometimes the answer comes easily, and other times people really struggle with it. It is a riveting process to see.
Why do we start out with this question? It’s like the science of distillation—a refining process that collects the pure essence of a substance. The challenge to come up with one word prompts people to focus their thoughts about what makes them, their product—or their organization—special.