This week, we officially entered the world of software product development. By that I mean we signed a “Statement of Work” to formally commence design and development of the Value Mapping™ customer portal and interface. Two years ago, I’d have told you I never saw this coming. Sure, I’ve worked with web companies designing websites over the years. I also helped build a cloud-based platform for integrating physician recruitment and marketing. Heck I’ve even thrown back a few cold ones with some amazing coders and developers, but actually building my own product from scratch? Whaaaaat? And yet here I am as the founder of Value Mapping™ staring down the most challenging, yet exciting project i’ve ever taken on talking Agile, DevOps, User Experience, Acceptance Testing and SQL Database. Whaaaat-Whaaaaat???